AWS Co-Sell
Marketplace ops tools sync your pipeline to AWS. Aithon builds the pipeline, funds it, aligns the AWS field behind it, and closes it on Marketplace — end to end, without a separate Partner Central tab.
AWS opportunity enrichment and scoring
Pre-filled from your CRM, submitted to Partner Central
✓ Submitted — live in Partner Central
Grounded outreach to the AWS account team
Reaching out on the Acme Bank opportunity, now in Business Validation — who are the right AWS points of contact for this account?
Grounded in 9 sources✓ Sent to the AWS account team
The lifecycle
Every AWS deal follows the same arc. Most tools automate two steps of it. Aithon runs all six.
Create and manage your Marketplace listing directly from the platform — no engineering backlog, no Partner Central spelunking. Your solution is transactable from day one, so every deal that follows has somewhere to close.
AWS propensity-to-buy signals on every account — layered on the Aithon context graph, so you see not just who buys through AWS, but why now: regulatory deadlines, application landscape, an open displacement window, a mapped buying committee. Leads, not lists.
MAP, POC, and MPOP eligibility checked automatically on every opportunity. Aithon surfaces the benefit, prepares the paperwork, and triggers the submission — so funding gets captured instead of expiring unclaimed.
The AWS field engages with opportunities it trusts. Aithon scores every opportunity for co-sell readiness — the Co-Sell Index — fills the gaps that weaken it, and connects your reps to the right AWS partner team members. So ACE submissions turn into field engagement, not silence.
Outreach drafted from the same context graph — the industry signal, the committee role, the AWS angle — saved to Gmail or Outlook drafts for your rep to review and send. Momentum the AWS team can see.
Create AWS Private Offers directly from Aithon. Your buyer procures through their existing AWS relationship and draws down committed cloud spend — shorter security review, faster signature, revenue that lands this quarter.
Why co-sell stays manual
Listing, intent, funding, engagement — there is good tooling for each step, and none of it spans the motion. So your team is stitching multiple marketplace and GTM tools together, and the alliance manager is the integration layer.
| Step | Today — a different tool per step | With Aithon — one platform |
|---|---|---|
| 01 List | Marketplace ops tool | ✓Automated |
| 02 Target | Intent and GTM tooling | ✓Automated |
| 03 Fund | Funding and incentive tooling | ✓Automated |
| 04 Align | Partner Central, by hand | ✓Automated |
| 05 Engage | Sales engagement tooling | ✓Automated |
| 06 Transact | Marketplace ops tool | ✓Automated |
Aithon automates everything end to end, so your team spends more time closing deals.
Built for both sides of the alliance
For AWS Alliance Managers
Walk into every AWS QBR with a clean book and a number that grew.
For Sellers
Propensity on the account, funding on the opportunity, the Private Offer at close — without leaving Slack.
“Across a large portfolio of enterprise engagements, the compounding effect is what stands out: AWS signals, buyer intent, and funding eligibility in one view means we attach the right AWS programs to more deals.”
FAQ