The Budget Was in the Cloud All Along
A startup’s field guide to co-selling with AWS.
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Your customers have already committed the money. It is sitting in their AWS commit, and AWS has a sales force paid to help you go and get it. This guide covers how an AWS seller is actually paid, the three things you can give AWS that AWS values, the ladder by funding stage, ACE without tears, which funding program applies at which point in a deal, a ninety-day plan and a twelve-question readiness scorecard. About twenty pages. No slides, no program catalog.
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What’s inside
- The channel hiding in plain sight
- How an AWS seller actually thinks
- The three currencies
- The ladder, by stage
- Marketplace is a procurement shortcut
- ACE without tears
- The money, mapped to the deal
- Ten ways startups waste their AWS partnership, and the next ninety days
The Budget Was in the Cloud All Along
A startup’s field guide to co-selling with AWS. Free, about twenty pages.