Reading a lead brief

A lead in Aithon is a company paired with a use case: a business need Aithon believes that company has, backed by public evidence. Open an account, then its Leads tab, then a use case, and you get the brief. This page explains how to read it.

Where leads come from

Aithon reads public material about companies and identifies the business needs it finds evidence for. A need becomes a lead for your organization only when one of your products addresses that use case, so your product catalogue decides what you see.

Priority

The card at the top shows one of three words.

Next to it, a buyer-activity spark shows the trend in intent for this company; click it for the history.

The brief

The brief is generated from the evidence and regenerates on its own when new evidence lands; there is no button because there is nothing to press. Its sections, in order:

1. Recommended opening: the angle to lead with.
2. Summary and The opportunity: what the need is and what it is worth to them.
3. Evidence: bullets, each ending in a numbered citation.
4. Catalyst: why now: the recent event that makes it timely.
5. Signal strength: one line of reasoning each for need, timing, competitive position and readiness.

Every citation number links to its entry in the sources rail on the right, numbered in reading order. Sources link out where a public URL exists; a source Aithon cannot link to is shown as text rather than a dead link. Material derived from a competitor is labelled as such so you do not quote it at the prospect. If there is not enough public signal yet, the brief says so and appears once there is.

The signal cards

The right rail carries the independent signals that fed the score.

1. Hyperscaler signals: how engaged the company is on AWS Marketplace, its partner programs, and whether AWS sees it buying the category this use case maps to.
2. Competitive intent: whether the company is researching your rivals this week, how many, and how confident the match is. Researching several rivals reads as shortlisting; one as a possible displacement.
3. Hiring signal: open roles at the company that match this use case.
4. Recommended stakeholders: the buying committee Aithon assembled from public sources, by role (champion, economic buyer, decision maker, influencer, point of entry, user).

What to do next

The Engage bar above the brief opens a panel with three moves. Move it forward creates the opportunity in Aithon (or requests it, where your organization requires approval), adding the company to your accounts if it is not there yet. Who to reach first ranks the stakeholders and lets you draft an email, connect on LinkedIn or send an InMail to each. Prepare gives you the questions they will ask and the questions to ask them. Export saves the brief as a PDF or emails it to a teammate.