Set up your product catalogue

Aithon finds business needs at companies and shows you the ones you can sell into. Which ones you can sell into is decided by your product catalogue: a lead appears for your organization only when one of your products is tagged to that use case. An empty catalogue means an empty lead list, and a half-built one means half the leads. This is the highest-leverage setup task in the product.

Products sit near the bottom of the left sidebar, under Products.

Add a product

Click Add in the product list, then fill in three fields:

1. Company Name, yours or the company that owns the product.
2. Product Name.
3. Product URL, the page that describes the product. Fill in the first two and the Autofill button will suggest it.

Get the URL right. Aithon reads it to work out what the product does, who buys it, how it is deployed and priced, who it competes with, and which use cases it serves. A wrong URL quietly poisons all of that.

Click Add Product and Aithon starts researching immediately; the product appears in the list marked Enriching. You can leave and come back.

What Aithon builds for you

Open the product and you get six tabs.

Every section of the Overview can be edited in place. An edited section is marked Edited and is protected the next time Aithon re-researches the product, so corrections you make stick. Revert to AI undoes that protection.

Curate the use cases

This is the tab that matters for leads. It groups everything three ways:

1. Use Cases: what this product genuinely serves. These produce leads.
2. Market Opportunities: adjacent ground where Aithon found weaker evidence. These produce nothing.
3. Other use cases: everything in the taxonomy this product is not tagged to.

Two actions do most of the work. If something real is sitting under Market Opportunities, open it and use Override tier to promote it to a use case. If a use case you sell into is missing entirely, use Add use case or find it under Other use cases and click Add to this product.

Breadth here decides breadth of leads. A product tagged to three use cases will look quiet next to one tagged to fifteen, so tag everything you genuinely sell into rather than only the strongest few.

Opening a match shows two halves. The Need is Aithon's definition of the use case, shared across customers and read-only: the coverage criteria, the vendors and regulators, the signals, the discovery questions, the disqualifiers. The Play is yours to edit: how this product sells into that need, the target industries, the pain points, the buyer roles, the value proposition, the objections. What you write in The Play shapes what Aithon says about the lead, so it is worth the time.

Add your own material

On Data Sources, drop in your PDFs: datasheets, battlecards, pricing, case studies. Aithon reads the public web on its own; what it cannot see is the material that lives inside your company.

Lock it down when it is right

The Settings tab has two switches worth knowing.

Validate locks the product once you are happy with it: no edits, no re-research, no deletion until you devalidate. The natural order is to create the product, let the research finish, fix the Overview and the Play, add the missing use cases and competitors, upload your documents, then validate.

Hide removes a product from everything without deleting it: lead generation, pickers, whitespace analyses and the assistant. A hidden product produces no leads for anyone, which makes it the right tool for a product you no longer sell and the wrong one for a product you are still working on.

Re-researching a product rebuilds its competitors, case studies and use-case matches from scratch. The confirmation offers to keep the competitors and use cases you added by hand; tick those boxes unless you want a clean slate.

Who can do what

Only organization admins can add a product. Editing one is open to admins and to the people given write access on that product, under Product Write Access on the Settings tab.

Separately, an admin can turn on Per-user product scoping in Organization settings, under General. With it on, each person sees only the products assigned to them, from the Members tab or from a product's own settings. That is a visibility control as well as a permission: a seller with no assigned products sees no leads at all.

Getting the catalogue right

1. One entry per thing you sell, with its real name and its real page.
2. Tag every use case you sell into, not just the obvious ones.
3. Promote anything real out of Market Opportunities.
4. Write The Play for the use cases you care most about.
5. Do not add your own products as competitors. Aithon refuses, because it would start excluding your own company from your leads.
6. Revisit the catalogue when you launch something, retire something, or move upmarket. The lead list follows it.